Let’s face it. You need guidance.
We live in a world where the tools to make and release music are at our fingertips. However, you need expert advice and support to be able to demystIfy the music industry to obtain real success.
Tailored support for emerging artists, producers or bands who can’t commit to the artist development programme, or just need some guidance and support.
Whether you're developing your sound, planning a release, building your brand, or figuring out the business side — multi-platinum award-winning singer-songwriter Sacha Vee with over 20+ years of industry experience will help you get clear on your next steps.
We can cover:
Creative direction and goal setting
Release strategy & timelines
Branding, social media & audience building
Music funding, distribution & royalties
Career pathways & industry insights
Anything else you’re stuck on or curious about
No matter where you're at in your journey, this is all about helping you move forward with confidence and clarity.
ARTISTS SHAPED BY SOLE
SAM HESELWOOD
In 2021, after a year of gigging in Wanaka, Sam Heselwood returned to Christchurch and was due to go overseas on a rugby contract but COVID-19 struck which lead him on a new path. Sam joined SOLE Music Academy and through their mentorship and support, Sam honed his skills in singing, guitar and songwriting and wrote his new body of work titled Bloodline. “I stumbled across SOLE online, when I was looking for guitar and vocal lessons, had a meeting, got accepted and now I am working on my music every day. It’s been the best year of my life”.
Sam was then selected for the Artist Release Programme and went onto release 3 singles and his debut Ep Bloodline with guidance of SOLE. He has garnered radio play on ZM, and is currently sitting on 200k listeners on spotify nearing 5 million streams and an audience of over 100K followers. Clearly he is on the right pathway to success.
Sam Heselwood’s music is warm and intimate, showcasing a refreshingly authentic sense of vulnerability. Heselwood captivates his listeners with honest and relatable lyrics and his powerful voice. Exploring themes of family, love, and mental health Heselwood has the unique ability to leave the listener with goosebumps.
Listen to his music here
“I stumbled across SOLE Music Academy on a bit of a fluke whilst I was looking for basic guitar and some vocal lessons. I had a sit down with the amazing Sacha Vee (owner) who quickly showed me that SOLE had a lot more to offer.
I spent my first year in the artist development program learning everything from music theory, performance, persona, songwriting, vocal health and vocal coaching, through to mic control and all the other little 1% things you need to learn to become an artist. I then auditioned for the release program with 10 original songs and went on to release an EP (Bloodline) which Sacha did everything from, finding the right producers, setting up full press releases, contacting radio, setting up fashion / photography sessions and a whole lot more.
When I started with SOLE I couldn't even sing in front of 10 people without having an anxiety attack, now I'm singing to crowds in the hundreds and loving every minute of it, my EP has over 1.5 million streams on Spotify, I've been contacted by some of the biggest labels in the world, I've had multiple songs on the radio and i'm now doing a tour in the UK. This wouldn't of been even remotely possible without Sacha and the awesome team at SOLE.” - Sam Heselwood
CASTAWAY
In 2020, Jackson—one of the Castaway boys—began his journey at SOLE with vocal training under Sacha Vee. At the time, he mentioned his university band had recorded an EP. When he shared it with Sacha in 2021, she gave them an honest assessment of the standard they’d need to reach if they wanted to break into the industry. Rather than backing down, the boys dove headfirst into the Artist Development Programme. Over the following years, they broadened their knowledge, expanded their network, and solidified their sound under Sacha’s guidance.
Fast forward to today: they’ve released six singles from their NONDUAL EP, gained consistent radio play on ZM, More FM, Hauraki, and The Hits, and were recently featured in an interview with Charlotte Ryan on RNZ. With another album on the way—produced by Greg Haver, one of New Zealand’s top producers—they’re firmly carving out their place in the industry.
The band has opened for Drax Project and Mitch James, built a growing fanbase, and most recently secured a spot on the prestigious 2025 NZ On Air Showcase lineup. From their first uncertain steps at SOLE to becoming one of the country’s most exciting emerging acts, Castaway is proof of what hard work, resilience, and the right guidance can achieve.
CASTAWAY
MYAH EVE
After moving from Auckland to study under Sacha Vee in the Artist Development Programme, singer-songwriter and producer Myah Eve began shaping her unique dark-pop sound and preparing to share it with the world.
In 2025 alone, she has released three singles—Slow, Survive, and her upcoming release Layers (out October 17th). Guided by Sacha Vee, Myah has had expert support across production, release strategy, and PR, helping her make her mark on the New Zealand music industry.
She was also a successful recipient of funding to film a music video for Layers, and through the Bronwyn Bijl Scholarship from Ōtautahi’s world-class venue The Piano, Myah created a stunning live music video—an experience that highlights how The Piano continues to champion emerging artists.
MYAH EVE
YOUR MENTOR - SACHA VEE
"SACHA HAS DEVELOPED CONSIDERABLE SKILLS, CAPABILITY AND REPUTATION AS AN ARTIST AND EDUCATOR HERE IN NEW ZEALAND AND ALSO IN EUROPE AND JAPAN. THAT EXPERIENCE AND HER GLOBAL PERSPECTIVE HAVE GIVEN HER AN ENORMOUS WEALTH OF KNOWLEDGE TO PASS ONTO UP AND COMING MUSICIANS."
- TOM RAINEY, HEAD OF CREATIVE INDUSTRIES, ARA INSTITUTE OF CANTERBURY.
click to READ MORE about SACHA
OTHER ARTISTS
Madeline Howard
Nat & Jono
Nat from There’s A Tuesday
SHLI
Miranda Easten
Jaz Paterson
